If you're an author looking to build your readership, a lead magnet is an essential tool. A lead magnet (also known as a "freebie") is a valuable resource you offer in exchange for someone’s email address. It could be a downloadable PDF, a sneak peek at your latest book, or a guide related to your genre—anything that your target readers would find useful.

Why You Need a Lead Magnet

Building an email list is one of the best ways to stay connected with your readers and grow a loyal fan base. When someone signs up for your email newsletter, they’re giving you permission to send updates directly to their inbox—this is invaluable in the world of author marketing. Social media algorithms change, but your email list is something you own and control.

Offering a lead magnet gives potential readers an incentive to join your list. They’re much more likely to subscribe if they know they’re getting something valuable in return. This not only helps you grow your list but also builds trust with your audience.

How to Set It Up

1. Choose an Email Service Provider

To set up a lead magnet, you'll first need to create an account with an email service provider. Popular options include MailerLite, MailChimp, and ConvertKit. These platforms offer automated mass email services, allowing you to send emails to subscribers at specific times—like right after they sign up. For many authors just starting out, the free plans on these platforms are more than enough for the first year or two.

2. Design Your Email Signup Form

Once you’ve chosen your provider, you’ll need to design an email signup form. Most platforms offer different types of forms, such as pop-ups, embedded forms, and landing pages. We recommend using an embedded form, which you can place on your website. The email provider will give you the code to add to your site, making the signup process seamless.

3. Create a Welcome Email

Next, you’ll want to create a welcome email that automatically goes out to new subscribers. This email doesn’t need to be complicated. Keep it short and to the point:

• Thank them for signing up.
• Provide a link to your freebie/lead magnet.
• Include an image of your latest book cover(s) and a link to your book on your website.

By setting this up, every new subscriber will receive your freebie or welcome email immediately after signing up. This helps establish a connection with your readers from the very beginning and encourages them to engage with your work.

Final Thoughts

A lead magnet is a powerful way to grow your email list and build relationships with readers. By offering something valuable upfront and setting up an automated welcome email, you can create a seamless experience for new subscribers while expanding your reach as an author.